{"product_id":"daawat-10kg-matta-rice","title":"Daawat - 10kg Matta Rice","description":"\u003cp\u003eMatta Rice is an exclusive selection of the indigenous red rice variety grown in the lush paddies of Kerala and surrounding southern regions of the Indian subcontinent. Every grain retains its distinctive reddish-brown bran layer, delivering a robust, earthy flavour with a nutty undertone that has made Matta rice the undisputed daily staple of Kerala households for centuries.\u003c\/p\u003e\n\u003cul\u003e\t\u003cli\u003eAuthentic Kerala red rice with natural bran intact\u003c\/li\u003e\t\u003cli\u003eRobust, earthy flavour with nutty undertones\u003c\/li\u003e\t\u003cli\u003eAlso known as Rosematta, Palakkadan Matta, Kerala Red Rice\u003c\/li\u003e\t\u003cli\u003eOrigin: India, 10kg bag with handle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnlike polished white rice, Matta grains keep their outer layer through a careful milling process, giving them a chewy bite and a depth of flavour that stands up to the bold spice profiles of Kerala cuisine. The grains cook to a slightly firm, non-sticky texture with a beautiful pinkish hue that deepens as it cools — a visual signature as distinctive as the taste itself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCulinary Application\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eServe as the traditional daily rice alongside Kerala fish curry and thoran, or use it as the foundation for a spicy Malabar biryani where the earthy grain holds its own against layers of masala. Grind soaked Matta rice into batter for authentic Kerala appams with lacy, crispy edges and a soft centre, or prepare traditional puttu by steaming with grated coconut. Also the rice of choice for making murukku and kondattam snacks.\u003c\/p\u003e","brand":"Daawat","offers":[{"title":"Default Title","offer_id":56658933186946,"sku":"NEW-12729","price":18.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8378\/7560\/files\/Daawat-10kg-Matta-Reis-9041396_1.png?v=1779531750","url":"https:\/\/www.jamoona.com\/en-fr\/products\/daawat-10kg-matta-rice","provider":"Jamoona","version":"1.0","type":"link"}