{"product_id":"nirapara-100g-beef-ularthu-masala","title":"Nirapara - 100g Beef Ularthu Masala","description":"\u003cp\u003eNirapara - 100g Beef Ularthu Masala is the soul of Kerala's celebrated dry-fried beef dish — a fragrant, dark-roasted spice blend that coats every piece of meat in a smoky, earthy crust with a deep, lingering heat. Crafted in Kerala by KKR Products, the blend draws on a traditional South Indian recipe that has defined Malabar kitchens for generations.\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003eAuthentic Kerala-style spice blend\u003c\/li\u003e\n \u003cli\u003eDark, aromatic mix of 13 spices\u003c\/li\u003e\n \u003cli\u003eContains mustard — bold, pungent depth\u003c\/li\u003e\n \u003cli\u003eProduct of India\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003cp\u003eThe careful balance of coriander, fennel, black pepper, and clove creates layers of flavour that build slowly during the long, dry-roasting process — the technique at the heart of every true Ularthu preparation. The result is a spice-encrusted meat dish with a firm, almost caramelised exterior and an intensely aromatic bite.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eCulinary Application\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003eToss marinated beef with this masala and slow-roast in coconut oil with curry leaves and shallots for the classic Kerala Beef Ularthu. The blend also works beautifully with lamb, venison, or portobello mushrooms for a meat-free version. Serve with Kerala parotta or steamed tapioca for an authentic Malabar feast.\u003c\/p\u003e","brand":"Nirapara","offers":[{"title":"Default Title","offer_id":56722546917762,"sku":"NEW-12782","price":2.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/8378\/7560\/files\/Nirapara-100g-Beef-Ularthu-Masala-9041449.png?v=1782865416","url":"https:\/\/www.jamoona.com\/products\/nirapara-100g-beef-ularthu-masala","provider":"Jamoona","version":"1.0","type":"link"}