Heer Easy Cook Sella Basmati is pre‑parboiled using the traditional sella method, so each extra‑long grain cooks quickly while staying wonderfully loose, separate, and golden—perfect for enjoying authentic Basmati flavor with minimal effort.
Aroma & Convenience
Open the 10‑kg pack and you’re greeted by Heer’s signature bouquet accented with a gentle, roasted sweetness. The Easy‑Cook treatment delivers consistently fluffy results—no soaking required and with a shorter cooking time.
Authentic Quality
100 % premium Basmati from the Himalayan foothills
Parboiled to lock in nutrients and reduce broken grains
Carefully aged and gently packaged for lasting freshness
Taste & Texture
Slender pre‑parboiled grains lengthen impressively in the pot, stay pleasantly al dente, and combine a light, nutty note with a fluffy bite—ideal for both saucy and dry rice dishes.
Desserts such as kheer, rice pudding, or sweet rice without lengthy prep
Quick Cooking Guide
Rinse briefly under running water.
No soaking needed—cook straight away.
Water ratio: 2 cups of water per 1 cup of rice.
Bring to a boil, then cover and simmer for 12 – 15 minutes until the water is absorbed.
Rest for 5 minutes, then fluff gently with a fork.
Storage
Store in a cool, dry place away from direct sunlight. Reseal the bag after use or transfer to an airtight container to maintain Heer’s renowned aroma.
Elevate Every Day
Heer Easy Cook Sella Basmati Rice turns even hurried meals into aromatic experiences—perfect for families, professionals, and anyone who values quick, quality results.
Importer
Global Foods Trading GmbH
Am Winkelgraben 1a, 64584 Biebesheim, Germany
Shipping in Italy, Quality & Freshness
How can I qualify for free shipping?
We offer free delivery on all orders over €69 shipped within Italy. To view shipping rates for other destinations, please click .
How do we ensure product quality and safe delivery throughout Italy?
Whether your order is headed to a major city or a small town, we apply the same high standards to every shipment within Italy. All products are carefully checked before dispatch and packed using sturdy, eco-conscious materials. This ensures your order arrives securely, in excellent condition, and ready to be enjoyed wherever you live in Italy.
When are fresh Fruits & Vegetables shipped?
To maintain maximum freshness, fresh Fruits & Vegetables are dispatched from Monday to Thursday only.
Looking for more details? For additional information about shipping, ordering, quality control, and more, you can visit our complete Frequently Asked Questions section here.
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Over 99€: FREE SHIPPING
Below 99€: 9.99€
Dispatch Time
We pack and hand over all orders to our shipping partners (DHL and DPD) on weekdays within 1-3 days of receiving payment. Once handed over, DHL or DPD will deliver your package within 1-2 working days .